Our ‘4th Tier’ program is focused on allowing your sales team to do what you hired them to do best…to SELL. We are in an increasingly competitive market. One that requires every moment of your time invested in maintaining relationships and not managing an internal team of beer enthusiasts. In today’s world, this is an exhaustive amount of work just maintaining your brand awareness and offering retailer support in both the on and off-premise.
Our program gives you the peace of mind that you’re continuing to grow brand awareness, maintain relevance, and allow your sales force the opportunity to be in 5, 10, 15, places at once, while giving your market managers those precious hours to focus on relationships, sales growth, or other strategic plans within your brewery.
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Ever wish you could be 15 places at once? Better Beer Society offers support in the following markets: Minnesota (Twin Cities, St. Cloud, Duluth/Superior, Brainerd/Baxter*, Moorhead/Fargo*, Rochester and Mankato), Wisconsin (Hudson, Menomonie, Madison* and Milwaukee) Illinois (Chicago and Chicagoland suburbs)
(* asterisk denotes markets coming 2020)
Better Beer Society is working to help you better understand the consumer through quantitative and qualitative data that we collect each month, providing you invaluable insights on purchasing habits, tasting feedback, brand awareness, brewery perception, loyalty and taproom visits, and much more.
Our Premium partners can rely on Better Beer Society for the following unique services… round the clock assistance with scheduling events and tastings. Our experienced industry experts can be your first call for assistance executing your market strategy. (Product drops at corporate accounts, creative sampling and event ideas, market expertise on demand)
Better Beer Society offers automatic shift scheduling for key chain and independent accounts allowing your focus to be on other important strategies. Scheduling shifts can be a tedious process, and Better Beer Society is here to remove that burden. Whether it be your usual monthly tastings at Total Wines, or a big BOTM promotion at every store in a particular chain, we will get them all scheduled without you needing to lift a finger
Better Beer Society’s Field Quality team will work in conjunction with brewery sales management to identify in-house quality initiatives, procedures and priorities. This could include key account audits at either on or off premise, assistance with QA/QC, true to brand, sensory panels, etc.
Partners of Better Beer Society’s 4th Tier will receive unique access to an online resource portal allowing access to sales data, direct payment options, receipts, invoices, and much more. This portal will allow for constant communication.
Our Premium partners have exclusive access to our “On-Premise” team. This hand selected group has been chosen because of their ability to demonstrate their exceptional skillset, not only in their genuine personalities, but also in their unique ability to represent the brand through strong knowledge and an often-needed softer sales approach.
Whether you simply want to enjoy a weekend away with your family or friends, or you require extra hands on deck to run your booth (including set up / tear down) Better Beer Society provides you with a convenient staffing option through our Premium package or as an add-on to your existing package.
Premium partners will have the opportunity to have a ’50 Accounts’ survey conducted on their behalf. Includes 5 products of their choice. Find out what your competitors are up to and how your products are aligned.
Big roll outs and new products can really add to a person’s workload. Our experienced Market Manager can present new products to distributor partners on your behalf.
For your convenience, and in adherence with legalities, Better Beer Society offers our BA’s credit cards to make purchases of your product for sampling.
Let us build a customer database for you during our tastings and events. Includes setting up databases and collecting email addresses to reach consumers directly.
“Better Beer Society and their Brand Advocates are true professionals. If it’s not the brewery rep hosting the event, they are the ONLY outside agency I allow to do tastings at France 44.”
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“Better Beer Society continues to be an extremely valuable partner to us. Their Brand Advocate program has proven to be quite effective in supporting and building our brands”
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“We’ve been partnered with Better Beer Society’s BA Program for years. Their team not only has great knowledge of our brewery and brands, but of beer in general. They are a well-trusted service, not only from us and other suppliers, but also to our retail partners. Their ability to staff all of our requests and provide us with detailed recaps has made this relationship extremely valuable to us.”
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“Better Beer Society’s continued commitment to creativity, quality, and education for the beer consumer are just some of the many reasons why we choose to work with them. We raise a glass to all that they do for our industry.”
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“I have worked with BBS for almost 5 years now. Without a doubt, they are the most outgoing, friendly, reliable, and knowledgeable team I have ever worked with. When it comes to trusting someone else to represent your brand, there is no one else I would choose to partner with.”
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“We work with Better Beer Society in multiple states. They have proven to be a highly professional and process driven partner for us. They’re extremely easy to work with and willing to adjust to the needs of our brands when asked. Moreover, their teams are reliable, consistent and highly effective for us. ”