Brand Advocate Program

Introducing…the “4th Tier Division”, a collaborative sales strategy program from the Better Beer Society.

One hundred years ago marked the beginning of national prohibition of alcohol in the United States which ultimately was ratified in 1933 with the 21st Amendment and thus, the three-tier system was born. This system has allowed for checks and balances throughout the century and also states that no one entity can be involved in more than one tier.

Introducing Better Beer Society’s new 4th Tier Division.

This collaborative division was designed to be the go-between each tier and through our integrated multi-channel team, we’ve created a field quality and sales support team like no other. Our program allows a strategic sales approach for your brewery offering you incredible talent at a fraction of the cost of investing in a market manager and alleviating the time-consuming challenge of managing your own in-house ambassador team.

Utilizing our combined 20+ years of industry experience working at every level (supplier, distribution, and at retail) our team can offer you collaborative strength in the following areas:

– Wholesaler Management (e.g. – work-withs, field quality audits, etc.)

– Retailer Strategies (Relationship Building, POS, BOM, Draft Placement)

– Expansive Footprint (multi-channel teams) located throughout the Midwest region, including Minnesota (Twin Cities, Duluth, St. Cloud, Rochester, Mankato, Brainerd, Baxter) as well as Wisconsin (Milwaukee, Madison) and Illinois (Chicago, and suburbs)

– Heightened Consumer Awareness (the ability for your brand to be 15 places at once)

The market is evolving rapidly; it’s imperative that we evolve along with it, including our Brand Advocate program. This unique and improved-upon program reinforces the strength and success of our sampling division over the past 6 years while understanding the current state of the industry and recognizing those support areas that we feel we can build upon by lending our expertise.

Partnering with the Better Beer Society’s 4th Tier Program provides you:

Accountability through Collateral (Deliverables)

  • Comprehensive Sell-Through Reporting
  • Photos (POS, placement opportunities, date codes)
  • Consumer Data (Insights & Trends)
  • Comment Cards (leave-behinds)

Trusted Leadership

  • Combined 20+ years industry experience
  • Leadership team comprised of (4) Certified Cicerones®
  • Monthly In-House Training Program

Trusted Team

  • Certified Beer Server level or higher
  • Highly Personable (as well as knowledgeable)
  • Professional & Reliable
  • Highly Effective (high conversion % of impressions to sales)

Trusted Brand

  • Trusted name and reputation in the industry
  • Education & Quality Focused Mission
  • Highly respected client list
  • Testimonials upon request
  • Industry Support through Various Programs