As this industry continues to grow, so does the need for increased awareness in the marketplace. Our Brand Advocate program is our sampling division for suppliers, distributors and importers.
Our carefully chosen team of beer experts (Certified Beer Servers, BJCP judges, and Certified Cicerones®) is our solution for breweries in need of representative support in an increasingly competitive marketplace.
The Brand Advocate program is unique. We’re not just another sampling company. We hire based on knowledge and experience. Most of our BA’s have true practice in the trade, with previous experience working as brewery reps, off-premise retail, as well as in distribution. Which means, they understand the business side as well; we offer quality monitoring and detailed reports for our clients, checking on code dates, rotation of inventory, cooler placement, POS, etc…
This program was designed to be a sincere extension of our clients, so every BA has a deep understanding of our brewery partners history, their stories, and where they are heading so that we can give consumers the full experience.
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